Terms and Conditions

1. Overview

These Terms and Conditions ("Terms") are a legally binding agreement between Ruslan Dzhafarov, a sole trader registered in the Polish Central Register of Business Activity (CEIDG), NIP 1182269405, Warsaw, Poland, who operates Scalemate ("Scalemate," "we," "us," "our"), and the person or organization using the Service ("Customer," "you," "your"). Our contact details are listed in our Privacy Policy.

By creating an account, buying a plan or otherwise using the Service, you accept these Terms. If you accept them on behalf of an organization, you confirm that you have the authority to bind it.

The Service is intended for businesses and professionals who use it for their business. You must be at least 18 years old to use it. By using the Service you confirm that you use it for your trade, business or profession and not as a consumer.

If you have a signed agreement or order form with us that covers the Service, it prevails where it conflicts with these Terms. These Terms apply to anything that agreement doesn't cover.

Our Refund Policy forms part of these Terms. Our Privacy Policy explains how we handle personal data.

2. Key terms

• Service: the Scalemate web application, website, API and related services that let you create, launch and manage ads on Ad Platforms.
• Ad Platform: a third-party advertising platform you connect to the Service, currently Meta (Facebook and Instagram) and TikTok.
• Ad Account: an advertising account, business manager, page or related asset on an Ad Platform that you connect to the Service.
• Ad Spend: money spent on advertising on Ad Platforms. Ad Platforms bill you for Ad Spend directly. It is not part of the Fees.
• Fees: the amounts you pay for a paid Plan, whether directly to us or to Paddle.
• Paddle: Paddle.com Market Limited and its affiliates, our reseller. When you buy through Paddle, Paddle sells you the subscription as merchant of record.
• Customer Content: anything you upload, create or connect in the Service, including creatives (images, videos, copy), campaign structures, budgets, targeting and audience settings, Ad Account configuration and performance data.
• Plan: the Free plan or the paid subscription you use, as described on our pricing page or in your order form.
• Automated Features: features of the Service that create, change or act on your ads without a person at Scalemate doing it by hand: automated rules, bulk and template launches, the API and AI assistants connected to the Service.
• Configuration: the settings saved in the Service for an Automated Feature, as the Service shows them when it runs. For a rule: its conditions, metrics, thresholds, schedule, the Ad Accounts and entities it applies to, its actions, caps and limits, and whether it is on or off. For a launch: the template or launch settings, creatives, budgets, targeting and status. Configuration also includes the fixed behaviors of the Service, for example minimum budgets, the status copies are created in, skipping entities an action can't apply to, and resuming a rule automatically when our access to an Ad Account is restored. Instructions in free text, in a prompt to an AI assistant, in a rule's name or description, or given to us by email or chat are not Configuration until they are saved in the Service and shown there.

3. Your account

• Keep your account information accurate and up to date.
• Keep your login credentials secure and tell us at info@scalemate.co if you suspect unauthorized access.
• You are responsible for all activity in your account, including the activity of people you invite to your organization.
• You connect Ad Accounts through each Ad Platform's official authorization. You confirm that you are allowed to manage the Ad Accounts you connect. You can revoke our access at any time in the Service or in the Ad Platform's settings.
• The same Ad Account can't be connected to more than one Scalemate account. Don't create additional accounts to get around your Plan's limits. If we find the same Ad Account connected to several accounts, or accounts created to get around limits, we may suspend or close any of them.

To use the Service you need an internet connection, a current version of Chrome, Firefox, Safari or Edge, an email address and, for features that work with Ad Platforms, an account on that Ad Platform.

4. Acceptable use

You must use the Service in line with applicable law and with the terms and advertising policies of each Ad Platform. You must not:

• create or run ads that are unlawful or misleading, or that infringe the rights of others, or upload unlawful content;
• share account access with people outside your organization, or resell access to the Service without our written consent;
• copy, modify, decompile or reverse engineer the Service, or try to get around usage limits or security measures;
• use the Service to build a competing product;
• access the Service with bots, scrapers or other automated means, except through our documented API;
• interfere with the Service or its infrastructure, or upload malware.

We may remove content that violates these Terms or the law. Report such content to info@scalemate.co.

5. Ad Platforms and your ads

Ad Platform decisions. Ad Platforms alone decide the status of your Ad Accounts, business managers, pages and ads, including reviews, rejections, restrictions, suspensions and bans. We don't control those decisions and cannot reinstate a restricted or disabled account.

Your responsibility. You are solely responsible for:

• the creatives, claims, landing pages, offers and targeting you launch or manage through the Service;
• complying with each Ad Platform's terms and advertising policies;
• your Ad Spend and your payment methods on Ad Platforms;
• how you set up and use Automated Features. Sections 5A and 5B explain how they work and who is responsible for what.

Your ads are your own. You are the advertiser for every ad you create, launch or manage through the Service, including ads launched in bulk, by automated rules or through the API. We don't review, approve or endorse your ads, creatives or landing pages, or the products and services you advertise. We are not responsible for them or for your dealings with the people who see or respond to your ads.

Ad Platform changes. The Service depends on Ad Platform APIs. If an Ad Platform changes or restricts its API, some features may change or stop working.

Liability. We are not liable for Ad Spend, lost delivery, rejected ads, or restrictions, suspensions or bans imposed by Ad Platforms, including where they follow your use of the Service. Section 13 applies to every claim about the Service.

5A. Automated rules

What rules do and what you authorize. Automated rules check the metrics of your ads on a schedule and, when the conditions you set are met, act on the ads: pause or activate them, change budgets or bid strategies, duplicate Meta campaigns, and notify you by email or Slack. When you turn a rule on, you authorize the Service to perform those actions on your Ad Accounts automatically, without a confirmation step before each run or action. Where a rule waits for you to trigger its actions, your trigger covers every action in that run. We provide the software that carries out your Configuration. We don't act as your agent, don't exercise judgment for you, and have no duty to monitor your Ad Accounts, rules or spend or to warn you about anything we see. The authorization lasts until you turn the rule off or delete it, disconnect the Ad Account, or revoke our access. We may add actions, metrics and data sources that rules can use. That doesn't change what you authorized or who bears the risk under this Section.

Your Configuration is your instruction. Rules are designed to carry out the Configuration on the schedule and with the data described in this Section. Check a rule's conditions, scope, actions and caps before you turn it on. We apply no cap of our own unless the Service shows one. The Service applies the minimums it shows, such as a minimum budget, and the Ad Platform applies its own rules. If you change the Configuration, the change applies from the next run.

You bear the risk. You use Automated Features at your own risk. You accept that software can contain defects and that a rule may act, act late, act wrongly or fail to act, whether because of your Configuration, the Ad Platform, the data it relies on, a defect in the Service or any other reason. The results, including the Ad Spend, budgets and bids that follow and anything the Ad Platform does in response, are yours. Our liability for Automated Features, if any, is governed only by Section 13.

Rules run on a best-effort schedule. A rule checks and acts only when it runs. A run can be delayed, skipped or fail, for example because an Ad Platform limits how many API requests it accepts, your connected login or token has expired or been invalidated, the Ad Platform or our hosting is unavailable, or the data a rule needs isn't available yet. We don't guarantee that a rule runs or acts at any particular time, or at all. Other tools you use on the same Ad Account, including the Ad Platform's own automated rules and your own integrations, share the same API limits and may change the same ads. You are responsible for how your rules interact with each other and with those tools. We may stop rules from running when your Plan's limits are exceeded or Fees are unpaid (Sections 6, 7 and 15).

Rules act on data from others. Rules evaluate the metrics that Ad Platforms report through their APIs and, if you connect one, data from your own sources such as BigQuery. That data can be delayed, incomplete or later restated by its source, and we don't verify it. A rule acts on the data available when it runs. The Ad Platform's own records are the authoritative record of your ads, budgets and spend.

Actions go through Ad Platforms. Every action is a request to the Ad Platform's API. The Ad Platform may reject it, apply it with delay or apply it differently from what we requested, for example by rounding a budget. The Service may show what each action requested and whether the Ad Platform accepted it.

Keep watching your accounts. Automated Features don't replace your own monitoring and aren't a guarantee against overspend or underspend. You must keep the Ad Platform's own safeguards in place, such as account spending limits and campaign spending caps, keep your connected logins valid, and watch each rule's status and the notifications we send. Loss that an Ad Platform spending limit or your own monitoring would have prevented is your loss. The Service may show when a rule has been stopped, and we may email you, but we have no obligation to do so.

Records. The Service may show each rule's status and latest result, and we may send notifications, as a convenience. We keep run logs for our own operational purposes and don't guarantee their retention or completeness. The Ad Platform's own activity history is the authoritative record of what a rule did.

Report problems quickly. If you think a rule or launch did something wrong, stop it and tell us within 5 business days of noticing. We are not liable for loss that grows because you didn't.

5B. Launches, API and AI assistants

Launches. Launches create campaigns, ad sets and ads on Ad Platforms in bulk from the creatives and settings you provide. In the Service you choose the status ads are created in before you launch. Ads launched through the API or an AI assistant are created active, and campaign and ad set status come from your template. A launch can stop part way, for example because an Ad Platform rejects an ad, limits our requests or asks you to verify your identity. Anything created before it stops stays on the Ad Platform. Review the launch result in the Service and on the Ad Platform and fix or remove what you don't want. "You bear the risk" and "Actions go through Ad Platforms" in Section 5A apply to launches too.

API and AI assistants. Anything done through the API with your API keys, or through an AI assistant you connect to the Service, counts as done by you. Keep your API keys secret and rotate them if you suspect misuse. An AI assistant interprets what you ask it before it calls the Service. What the assistant asked the Service to do is the Configuration; what you meant is not. Review what an assistant creates. An assistant can turn rules on and start launches without a further confirmation from you. Its access lasts until it expires or is revoked. Data an assistant you connect reads through the Service goes to that assistant's provider under your agreement with that provider, not as our subprocessor. AI features we provide inside the Service use the providers listed in our Privacy Policy as our subprocessors. The usage limits of your Plan apply to the API and to assistants.

When we help with setup. If, at your request, we create or change rules, templates or launches for you, we do it as a courtesy, on your written instructions and without any warranty. You review the result. Once you confirm it or let it run, it is your Configuration and Section 5A applies to it as if you had set it up yourself. Setup help isn't advertising, media-buying or financial advice.

Ad Accounts you manage for others. If you connect Ad Accounts that belong to your clients or other third parties, you confirm that they have authorized you to use Automated Features on those accounts, and you are responsible to them for the results. We have no relationship with your clients.

We are a tool, not your agency. We don't hold or pay Ad Spend, don't decide how much you spend and don't give advertising or financial advice. Suggested values, defaults and templates in the Service are for information. The Configuration you enable is your decision. Nothing in these Terms creates an agency, fiduciary, partnership or employment relationship between you and us.

Commencement. For accounts created on or after October 31, 2026, Sections 5A and 5B apply from account creation. For earlier accounts they apply from December 1, 2026, as stated in our notice of October 31, 2026, or earlier if you accept them in an order form.

6. Plans, billing and renewal

• Free plan. We offer the Free plan at our sole discretion. It costs nothing and has the usage limits shown on our pricing page. We may change the features, limits or other conditions of the Free plan, or stop offering it, at any time and without notice.
• Paid plans. Fees, limits and the billing period are shown when you buy or in your order form. Fees are charged in advance at the start of each billing period.
• Automatic renewal. Paid subscriptions renew automatically for the same billing period until you cancel.
• Taxes. Prices may not include taxes such as VAT or sales tax. These are added where the law requires.
• How you pay. You pay either through Paddle or directly to us, by card through our payment processor or by invoice. When you buy through Paddle, Paddle charges you, issues your invoice and handles sales taxes, and Paddle's buyer terms apply to the purchase. These Terms apply to your use of the Service in every case. We don't store full card details.
• Failed payments. We, Paddle or our payment processor may retry a failed payment. If it still fails, we may move your account to the Free plan or suspend paid features.
• Invoiced plans. If we invoice you instead of charging a card, invoices are due within 14 days of the invoice date unless your order form says otherwise, by bank transfer in the invoice currency, and you bear your bank's and intermediaries' charges. Late payments bear statutory interest for commercial transactions under Polish law. We may suspend paid features, including Automated Features, if an invoice is more than 14 days overdue.
• Price changes. We will email you at least 30 days before a price change for your subscription takes effect. The new price applies from your first billing period after that notice. If you don't agree, you can cancel before it takes effect.

7. Cancellation and refunds

• You can cancel your subscription at any time in your billing settings. If that isn't possible, email info@scalemate.co. Cancellation stops future renewals. You keep paid features until the end of the billing period you have paid for, and then your account moves to the Free plan. When your paid Plan ends or its limits are exceeded, rules and other Automated Features beyond your Plan's limits stop running. Adjust or pause your campaigns on the Ad Platform before that happens.
• Refunds are covered by our Refund Policy, including our 14-day money-back guarantee and its conditions.
• If you are charged by mistake, for example a duplicate charge or a charge after you asked us to cancel, it is refunded in full.
• Where these Terms or our Refund Policy say that Fees are refunded, Paddle refunds payments made through Paddle and we refund payments made directly to us.
• If a payment is refunded or reversed, including through a chargeback, the paid Plan it covered ends and your account moves to the Free plan. If you dispute a valid charge with your bank or card issuer, we may suspend your account until the dispute is resolved.

8. Customer Content and data

Ownership. You keep all rights in your Customer Content.

Permission to use it. You give us a non-exclusive, worldwide, royalty-free license to host, store, process, copy, adapt (for example resize or convert formats) and transmit Customer Content only as needed to provide, secure and support the Service. This includes sending it to Ad Platforms and other integrations when you instruct us to. The license ends when the content is deleted from the Service, subject to backup retention.

Your rights to the content. You confirm that you have all rights and permissions needed for your Customer Content and for the Ad Accounts you connect.

Personal data. Where Customer Content includes personal data that we process on your behalf, we act as your processor under the GDPR and UK GDPR. We process that data only to provide the Service, following your instructions as set out in these Terms and in how you use the Service, and we protect it with appropriate technical and organizational measures. Our Privacy Policy explains how we handle personal data as a controller, for example your account and billing details.

Aggregated data. We may use usage data in aggregated or de-identified form that doesn't identify you or your advertising to operate, analyze and improve the Service.

No AI training. We don't use Customer Content to train artificial intelligence models.

Deletion. When you close your account, we delete Customer Content as described in our Privacy Policy, except for data we must keep by law, such as invoices.

9. Intellectual property and feedback

The Service, including its software, design, documentation and trademarks, belongs to Scalemate or its licensors. While you have a Plan, we give you a limited, non-exclusive, non-transferable right to use the Service for your business, including to manage ads for your clients.

If you send us feedback or suggestions, we may use them freely without any obligation to you. This doesn't give us any rights in your Customer Content.

10. Third-party services

The Service works with third-party services such as Ad Platforms, Google Drive and Google BigQuery. Your use of those services is governed by their own terms, and we are not responsible for their availability or actions. Our Privacy Policy lists the providers we use to run the Service.

Google BigQuery. When you connect BigQuery, you confirm that you may give Scalemate read access to the data your queries read. Scalemate has read-only access and runs only the queries you set up, in the Google Cloud project you choose. Google bills that project for those queries, and the costs are yours. The Service may cap how much data each query may bill, but we don't control Google's prices. Query results are Customer Content. You can disconnect BigQuery at any time, which stops the syncs and revokes our access. Our Privacy Policy explains how we handle data from Google.

11. Service changes and availability

• We keep improving the Service and may add, change or remove features at any time.
• We aim to keep the Service available but don't guarantee that it will be uninterrupted. Maintenance and outages at our hosting providers or Ad Platforms can affect it.
• Features marked as beta are provided as they are and may change or be discontinued.
• Reports, metrics, suggestions and other insights in the Service are for information only. Decisions about your ads are yours.

12. Disclaimer

To the extent permitted by law, the Service, including every Automated Feature, is provided "as is" and "as available," without any warranty, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We don't guarantee that the Service will meet your requirements or achieve particular advertising results, that it will be available, uninterrupted, error-free, secure, timely, accurate or complete, that Automated Features will run at a particular time, act as configured or act on accurate data, or that your Ad Accounts will remain active or unrestricted. No advice or information you get from us creates a warranty. Nothing in these Terms limits rights that consumers have under mandatory law.

13. Limitation of liability

• We are not liable for indirect or consequential loss, or for loss of profits, revenue, business, data, goodwill or anticipated savings.
• Whether the loss is direct or indirect, we are also not liable for: (a) Ad Spend of any kind, including Ad Spend placed, increased, extended, continued, not stopped or not reduced through the Service or by an Automated Feature, whatever the cause, including a defect in the Service; (b) lost delivery, rejected ads, ads or creatives not launched or not transferred to an Ad Platform, and ads created, changed, paused or activated earlier, later or differently from what you intended; (c) the cost of honoring any offer, price or promotion published through the Service; (d) claims that your clients or customers make against you; (e) fines or penalties imposed on you by a regulator or an Ad Platform; (f) restrictions, suspensions or bans of your Ad Accounts; (g) loss caused by Ad Platforms, data sources, AI assistants or other third parties, or by data that is delayed, incomplete or wrong; (h) loss that an Ad Platform spending limit or your own monitoring would have prevented.
• Sole remedy. If the Service doesn't work as described, your only remedy is that we try to fix the problem or, if we can't within a reasonable time, refund the Fees you prepaid for the affected part of your billing period.
• Cap. Our total liability arising out of or related to the Service and these Terms is limited to the Fees attributable to the month in which the event that gave rise to the claim occurred (one twelfth of an annual Fee). If you haven't paid any Fees, you use the Service at your own risk and we have no liability to you, except liability that cannot be limited under the last bullet of this Section.
• These limits apply to every claim, whatever its legal basis, including contract, tort and statute, and even if a remedy fails of its essential purpose. Nothing in these Terms limits liability for damage caused intentionally, for fraud, for death or personal injury caused by negligence, or any other liability that cannot be limited under applicable law.

14. Indemnity

You will indemnify us against third-party claims, and cover our losses, costs and reasonable legal fees, arising from your Customer Content, your ads, the products and services you advertise, your Configuration and use of Automated Features, Ad Accounts you manage for others, or your breach of these Terms or of Ad Platform policies.

15. Suspension and termination

• You can stop using the Service and close your account at any time. Refunds for the current billing period follow our Refund Policy.
• We may suspend or end your access immediately if you materially breach these Terms, don't pay Fees that are due, create a security or legal risk for us or others, or if an Ad Platform requires it.
• We may also stop providing the Service to you for any other reason by notifying you by email. In that case, we will refund prepaid Fees for the unused part of your billing period.
• Sections that by their nature should continue after termination, such as payment obligations, intellectual property, liability, indemnity and governing law, continue to apply.

16. Changes to these Terms

We may update these Terms for valid reasons, such as changes in law or Ad Platform requirements, security, new or changed features, or changes in our costs or business. For accounts on a paid Plan, we will notify you of material changes by email or in the Service at least 7 days before they take effect. If you don't agree, you can cancel before that date, and we will refund prepaid Fees for the unused part of your billing period. If you keep using the Service after that date, the updated Terms apply to you. Other changes, such as clarifications or terms for new features, take effect when we publish them and notify you in the Service. For accounts on the Free plan, every change takes effect when we publish it. The date at the top of this page shows the current version.

17. Support and complaints

Send support requests and complaints to info@scalemate.co. Include the email address of your account and a description of the issue.

18. Governing law and disputes

These Terms and any dispute arising out of or in connection with them are governed by the laws of Poland. The courts with jurisdiction over our place of business in Warsaw, Poland have exclusive jurisdiction. If you are a consumer, you also keep the protection of the mandatory laws of your country of residence and may bring a claim in the courts there.

Before going to court, both parties will try to resolve the dispute informally by email for at least 30 days.

19. General

• Entire agreement. These Terms, the Refund Policy and any order form are the entire agreement between you and us about the Service.
• Severability. If a court finds any part of these Terms unenforceable, the rest remains in effect.
• No waiver. If we don't enforce a right, we don't give it up.
• Assignment. You may not transfer your rights under these Terms without our written consent. We may transfer ours as part of a reorganization or sale of our business.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, such as outages at hosting providers or Ad Platforms, internet failures, natural disasters or government actions.
• Notices. We send notices to the email address on your account. You can send notices to info@scalemate.co.
• Language. These Terms are written in English. If we provide a translation, the English version prevails.