Case Study
15k+ Ads Launched: How KitUp Transformed Ad Management
KitUp is a mobile app publisher with over 1 million users, offering concise, 15-minute summaries of popular non-fiction books for quick insight absorption.
Challenge
KitUp's Team aimed to scale ad campaigns efficiently while preserving a precise “one ad per ad set” approach for maximum strategic control. However, manual campaign management became a bottleneck, with hours of repetitive tasks threatening both efficiency and consistency.
Manual launches left room for human error, slowed down the deployment of new campaigns and didn't allow launching dozens of ads with just a few clicks.
The one-ad-per-ad-set structure delivered granular control but made ramping up campaigns difficult without automation.
Ultimately, KitUp sought a solution that could expand campaign volume, maintain their rigorous structure, and integrate seamlessly with existing workflows.
Solution
To overcome these challenges, KitUp adopted Scalemate for its advanced automation features, enabling bulk creative uploads, streamlined ad launches, and a comprehensive API integration that maintained KitUp’s precise “one ad per ad set” structure.
Bulk Creative Uploads. Easily transferred ad creatives from Google Drive to the Facebook Ads Library, cutting out manual steps.
Custom Ad Launch Automation. Enabled precise one-creative-per-ad-set control with flexible options like maximum ads per campaign and individual targeting settings.
API Integration. Streamlined campaign setup and minimized human error through seamless compatibility with KitUp’s internal systems.
Results
KitUp automated its campaign setup, cutting more than 25% of weekly hours spent on manual tasks and freeing the team to focus on analysis and strategy, which helped boost ROAS and scale campaigns effectively.
Scalemate’s API integration further streamlined workflows and enabled seamless scalability, driving overall performance gains.